MANAGING DIRECTOR OF ENDEAVOR UAE

I've known Salim for years, and what stands out about S10 x Montigo is why he built it. He could have launched something purely commercial, but instead he tied it to a cause that matters: helping young athletes get better access to healthcare and recovery. He brings real energy to it, the kind that comes from caring about the outcome, not just the launch. He takes feedback seriously and follows through, which is rare at his age. I'm glad to support what he's building.

COACH AIS DUBAI

Salim is a well-spoken, driven, and passionate individual who possesses all the qualities needed to succeed in whatever he sets his mind to. Having coached Salim for almost 12 months, I have witnessed significant personal growth and gained a deeper understanding of both who he is today and the person he aspires to become.

He has a kind heart and is genuinely inclusive of everyone he meets. His positive energy and enthusiasm have a remarkable ability to inspire those around him, helping to elevate and motivate others. Salim is highly adaptable and exceptionally coachable, qualities that will serve him well as he continues to develop both personally and professionally.

Salim is also incredibly ambitious, and his determination, work ethic, and drive set him apart. Combined with his strong interpersonal skills, ability to build meaningful relationships, and talent for managing and working with people, he has all the tools necessary to achieve his goals. I have no doubt that he can make a success of whatever path he chooses to pursue.

CO-FOUNDER & CEO OF HOUSE OF POPS

Getting to know Salim and his approach has been a genuine lesson in intentional design. From our first conversation, I was struck by how much heart and purpose he brings to his vision. He isn't interested in superficial success. He genuinely wants to build things that create meaningful, lasting impact for the people who use them.

The more time I've spent learning from how he thinks, the more his creativity and commitment to doing things well have stood out as unmatched. He has a rare ability to take a massive idea and ground it into reality through careful, deliberate execution. But what really sets him apart is how inclusive he is. He brings people along with him, listens closely, and is always willing to learn and adjust.

He's building something that goes well beyond the ordinary. I have a lot of respect for his vision, and it's genuinely an honor to support what he's doing.

CEO OF SACOOR BROTHERS IN MALAYSIA

Having watched Salim’s journey evolve, I can say with certainty that he possesses a rare kind of leadership. It has been incredibly rewarding to guide and advise him, because Salim doesn’t just listen to feedback, he actively seeks out ways to push past his own limits. What has always stood out to me is the deep sense of purpose he brings to his work. He isn't interested in shortcuts or superficial success, he is genuinely committed to building tools that really help.

His growth mindset is exactly what sets him apart. Salim pairs a massive, visionary outlook with the meticulous discipline required to execute it. As a mentor, it’s rare to find someone who combines that level of ambition with genuine humility and resilience. He is building something that goes far beyond a standard product line. 

GENERAL MANAGER OF COLOMBO MALL

Having watched Salim’s journey evolve, I can say with certainty that he possesses a rare kind of leadership. It has been incredibly rewarding to guide and advise him, because Salim doesn’t just listen to feedback, he actively seeks out ways to push past his own limits. What has always stood out to me is the deep sense of purpose he brings to his work. He isn't interested in shortcuts or superficial success, he is genuinely committed to building tools that really help.

His growth mindset is exactly what sets him apart. Salim pairs a massive, visionary outlook with the meticulous discipline required to execute it. As a mentor, it’s rare to find someone who combines that level of ambition with genuine humility and resilience. He is building something that goes far beyond a standard product line.

PARTNER & MANAGING DIRECTOR AT CUSHMAN & WAKEFIELD RETAIL SERVICES

I've worked with a lot of people over the years, but Salim stands out. What sets him apart isn't talent or work ethic alone. Plenty of people have those. It's the level of care he brings to getting things right, even when no one is watching and a shortcut is available.

He doesn't cut corners. I've never seen him take the easy route simply because it was there. If something is worth doing, he does it properly, even when that means more effort and slower progress in the short term. That kind of discipline is uncommon.

When things go wrong, and they inevitably do, he doesn't react with panic or excuses, and he certainly doesn't look to assign blame. He takes a moment to assess the situation, identifies what actually needs to happen, and moves forward. There's no drama in how he handles pressure, and that's something people often underestimate.

What I respect most is that none of this is driven by ego. He isn't trying to prove anything to anyone. He simply does the work, consistently and well, and in doing so raises the standard for everyone around him.

That's the kind of person worth having in your corner. Not because of what he says, but because of how reliably he delivers.

GENERAL DIRECTOR IN MANAGEMENT IN RETAIL MIND

I have known Salim since he was a young boy, and one quality has always stood out: his remarkable energy. Driven, determined and unwavering in his convictions, he was curious from an early age, constantly questioning, learning and challenging conventional thinking. Whenever he believed in an idea, he pursued it relentlessly.

As his mentor, one of my greatest rewards has been watching him evolve. That same energy and ambition remain central to who he is, but today they are complemented by maturity, patience and a more strategic approach. It is exciting to see him channel these qualities into a project with genuine purpose and long-term vision.

Salim has always invested in his own growth. Through continuous learning and an ability to build meaningful relationships, he has developed an outstanding network of entrepreneurs, athletes and business leaders. What distinguishes him is not only his willingness to learn, but his discipline in applying those lessons.

The S10 project reflects exactly who he is. It goes beyond a premium hydration product for athletes, representing a vision of performance, wellbeing and community, and showing how a simple product can inspire healthier lifestyles and social impact.

I have never doubted his potential. This is only the beginning of an extraordinary journey.